Marketing and Promotion Director ENIT
Maria Elena has been managing the Marketing and Promotion Department of the National Tourism Agency since April 2018 with the task of developing, implementing and monitoring marketing plans for the tourism promotion of Italy at national and international level in coordination with Regions, local authorities, Category associations and other stakeholders in the tourism sector.
The Marketing Department, which presides, deals specifically with trade fair activities and workshops for operators, coordination of promotional actions in the 28 foreign offices of ENIT, online and offline communication b2b and b2c, and marketing intelligence for strategic orientation market.
Since 2010, he has been a lecturer at the University of Turin and the University of Eastern Piedmont where he teaches Tourism, Planning, Strategic Marketing and Destination Management, and has published and participated in numerous publications on the subject.
Maria Elena was in charge of Public Relations for L’Oréal in Milan, where she worked for both the L’Oréal Paris and Garnier division.
Consultant for strategic planning and marketing in Piedmont, before, during and after the Turin 2006 Olympics
She speaks fluently 5 languages (Italian, German, English, Dutch, French).