Henrik leads Awaze supported by individual brand directors and the company’s corporate team. Prior to joining Awaze he was part of the global leadership team at Expedia Inc, where he worked in a variety of roles in London, Beijing, Hong Kong and San Francisco and was a member of the global leadership team. Experienced in growing global businesses and teams, Henrik has a passion for travel and enjoys the great outdoors. He is originally from Sweden and has an M.Sc. in Economics from the Stockholm School of Economics.